Field notes
Honest writing about Shopify, intent, and growth.
Pillar articles answering the questions merchants ask us most often — how llea.ai works, where it fits in your stack, and how to use intent data without falling into buzzword traps.
- Getting started·6 min read
What llea.ai actually does, and what it doesn't
A plain-English walkthrough of what llea.ai is, the problem it solves on Shopify, and where it sits next to CEP platforms, GA4, and heatmap tools.
- Intent data·8 min read
How llea.ai measures purchase intent (without the buzzwords)
The behaviours we track, how we score them, how we handle anonymous shoppers and multi-device sessions, and why the score is something you can actually audit.
- Setup·6 min read
Setting up llea.ai on Shopify (and connecting it to your stack)
Install steps, theme compatibility, the platforms we integrate with, and what to expect in the first 24 hours.
- Operations·5 min read
Running your store with llea.ai: the daily and weekly workflow
How llea.ai actually runs your outreach on autopilot. What you see in the morning queue, how the four customer personas shift week over week, and why your team stops planning campaigns.
- Marketing·8 min read
Personalised marketing without the blast: building campaigns with intent data
How llea.ai uses intent to decide which shoppers deserve outreach, which CEP or channel should carry it, and when merchants should pause low-yield blast campaigns.
- For D2C·7 min read
llea.ai for D2C brands: activating dormant customers and pricing without discounts
How established D2C brands use llea.ai to wake up dormant customers, reduce returns, and stop competing on discounts.
- For agencies·6 min read
llea.ai for agencies and partners: proving ROI across client stores
Multi-store access, reporting your clients will actually read, and how llea.ai fits alongside Triplewhale and Northbeam.
- Pricing·6 min read
Pricing, value, and ROI: what llea.ai costs and what it returns
How our pricing scales with your store, when llea.ai is worth it, and how to model expected ROI before you commit.
- Trust·7 min read
Privacy, security, and compliance: how we handle your customer data
GDPR, CCPA, DPDPA, sub-processors, what happens when you uninstall, and why we never train models on your data.
- Comparison·7 min read
llea.ai vs Klaviyo, Omnisend, Mailchimp, MoEngage, GA4, Hotjar, Triplewhale & the rest of your Shopify stack
How llea.ai compares to Klaviyo, Omnisend, Mailchimp, ActiveCampaign, MoEngage, CleverTap, WebEngage, Attentive, Postscript, GA4, Shopify Analytics, Hotjar, Microsoft Clarity, Triplewhale, and Northbeam. Where each fits and what only llea.ai does on Shopify.
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