MoEngage Integration
Connect llea.ai to MoEngage so predictive audiences and events sync to your MoEngage account.
We’re still writing the click-by-click MoEngage guide. Until it’s published, the llea.ai implementations team sets up the MoEngage hand-off with you during onboarding. This page explains how the integration works and what to prepare.
What the MoEngage integration does
The integration splits the work between the two platforms. llea.ai is the brain: it scores every shopper, decides who to contact and when, picks the channel most likely to convert them, and composes a 1:1 personalised message. MoEngage is the transport: it delivers that message. Deliverability, templates, unsubscribes, and reporting stay in MoEngage, so nothing about how your team already runs MoEngage has to change.
How data flows between llea.ai and MoEngage
- llea.ai builds a live profile for each customer from your Shopify data and scores their purchase intent.
- When a shopper crosses your intent threshold, llea.ai fires the
LLEA Smart Engagementtrigger in Shopify Flow, carrying the recipient, the channel, and the fully composed message. - Shopify Flow hands the event to MoEngage. Per the Shopify setup guide, this hand-off is an HTTP webhook today, with a native connector on the roadmap. Your implementation engineer configures it for your account.
- MoEngage delivers the message to the customer.
Prerequisites
- The llea.ai app installed on your Shopify store (see the installation guide).
- Admin access to your Shopify store, with the Shopify Flow app installed.
- llea.ai connected as a Shopify Flow trigger source.
- A MoEngage account for the same store, and permission to invite the llea.ai implementations team with a role scoped to what onboarding needs: flows, data platform, and API keys.
Setup overview
- Install llea.ai from the Shopify App Store and start the free trial.
- Share access. Add llea.ai as a collaborator on your Shopify store and invite the implementations team into MoEngage with the scoped role above.
- Build the Shopify Flow workflow on the
LLEA Smart Engagementtrigger. The trigger and the channel condition are the same as in Shopify Flow Setup; only the final hand-off step points at MoEngage instead of Klaviyo. - Rebuild the flows in MoEngage. The implementations team recreates your Smart Engagement and micro-campaign logic inside MoEngage so llea.ai’s predictions reach customers on the channels you already send from.
- Test and turn it on. In Shopify Flow, click Test your workflow, select the
LLEA Smart Engagementtest event, and confirm the run completes. Then check the workflow shows an Active status.
Data available from the trigger
The LLEA Smart Engagement trigger exposes these Shopify Flow variables to any action you add after it:
| Variable | What it contains |
|---|---|
channel | The channel llea.ai chose for this outreach, for example email. |
customerEmail | The customer's email address. |
customerPhone | The customer's phone number. |
messageId | A unique identifier for this outreach message. |
subject | The composed subject line. |
previewText | The composed preview text. |
messageHtml | The composed message body as HTML. |
Pick the right trigger
The llea.ai app exposes two similarly named triggers. UseLLEA Smart Engagement for personalised outreach, not LLEA Smart Clearance.Example use cases
- 1:1 personalised outreach. Reach each high-intent shopper with a message written for them, at their best time, through MoEngage. See AI marketing personalisation.
- Win back lapsing customers before they churn, using llea.ai’s purchase intent and churn predictions.
- Micro-campaigns for slow-moving stock. Match products to the customers most likely to buy them with inventory-aware marketing.
Troubleshooting
- The workflow never runs. Check it uses the
LLEA Smart Engagementtrigger and shows an Active status in the Flow workflow list. - The test run fails at the condition. Confirm the condition compares the
channelvariable, not a different one. - The run succeeds but nothing arrives in MoEngage. The hand-off step is account-specific. Email admin@llea.ai with the workflow name and the time of the test run.
Frequently asked questions
Does llea.ai replace MoEngage?
No. llea.ai is the decision layer: it predicts who to contact, when, on which channel, and composes the message. MoEngage stays the delivery layer, so deliverability, templates, unsubscribes, and reporting remain in MoEngage.
Is there a step-by-step MoEngage setup guide?
Not yet. The click-by-click guide is still being written. In the meantime the llea.ai implementations team configures the MoEngage hand-off as part of onboarding.
Can I use Klaviyo and MoEngage at the same time?
Set up the platform your store sends from. Both integrations start from the same LLEA Smart Engagement trigger in Shopify Flow, so talk to the implementations team if you run more than one.
Who do I contact if MoEngage is not receiving events?
First confirm the Shopify Flow workflow is Active and that a test run with the LLEA Smart Engagement event completes. If it does and nothing reaches MoEngage, email admin@llea.ai.